The streaming platform will label and demonetize tracks identified as 100 percent AI-generated starting July 15, while Madonna criticizes AI use in music production.
10:35 PM
Tidal announced new policies regarding AI-generated music today, effective July 15. The streaming platform will no longer pay royalties on tracks it identifies as wholly AI-generated, though it will not ban such content outright.
Starting July 15, Tidal will label tracks identified as 100 percent AI-generated with an icon to inform listeners. As of today, those tracks will no longer be monetizable. "Tidal's priority is ensuring royalties go to original works directly produced, written, and performed by people. We will therefore not knowingly attribute royalties to music we identify as wholly AI-generated," the company said in its announcement.
The platform did not specify which detection tools it uses to identify AI-generated music. However, the policy states that as detection tools improve and become more reliable, Tidal plans to extend labeling to uploads that are "substantially AI-generated." The company indicated that identifying AI-generated music should not be its responsibility alone and said it will work with other stakeholders on the issue.
The new policy applies to both Tidal's main streaming service and Tidal Upload, the company's platform for independent artists. The demonetization of fully AI-generated tracks takes effect immediately, while the labeling requirement begins July 15.
On the same day, Madonna criticized the use of artificial intelligence in music production during an interview with the Italian edition of Vogue. Ahead of the July 3 release of her new album "Confessions 2," the artist said that algorithms and artificial intelligence are "the opposite of taking risks" and "the opposite of making art."
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