Netflix announced Tuesday it has acquired exclusive audiovisual rights to broadcast the 2030 FIFA World Cup in Spain and Andorra, marking the streaming platform's entry into men's international football at the highest level.
The agreement covers all 104 matches of the tournament, which will be hosted primarily by Spain, Portugal, and Morocco. Argentina, Paraguay, and Uruguay will host inaugural matches commemorating the competition's centenary. Spain, the defending world champion, will be among the three main host nations.
Netflix confirmed it plans to offer complete live coverage of the tournament with Spanish-language programming before each match, during halftime, and after games conclude. The platform will also provide daily match summaries on competition days and additional content designed to build anticipation ahead of the tournament's start.
Under the agreement's terms, one match per matchday will be available free to viewers in Spain. Additionally, Netflix will provide a package to a national free-to-air television broadcaster that includes all matches featuring Spain's national team, both semifinals, and the final. Details about which broadcaster will carry this package are to be announced later.
The deal represents Netflix's expansion into live sports broadcasting. The platform already holds global exclusive rights to the women's World Cups in 2027 and 2031. Netflix also broadcasts NFL games and previously released the FIFA World Cup Launch Edition video game on its platform following a separate agreement with FIFA announced in June.
Netflix's stock price rose approximately 1 percent following the announcement. The financial terms of the agreement were not disclosed in the company's statement.
Bela Bajaria, Netflix's head of content, said in a statement that few events unite people like the World Cup, describing the 2030 edition as "very special" for the platform.
The 2030 World Cup will commemorate the centenary of the first FIFA World Cup, which was held in Uruguay in 1930.