Sal Da Vinci named UNESCO ambassador for Neapolitan song
UNESCO

Sal Da Vinci named UNESCO ambassador for Neapolitan song

Italy's Eurovision 2026 contestant appointed to represent classical Neapolitan music in UNESCO's intangible cultural heritage candidacy.

8:11 PM

Sal Da Vinci, Italy's representative at the Eurovision Song Contest 2026 in Vienna, has been appointed as ambassador for the candidacy of classical Neapolitan song to UNESCO's intangible cultural heritage of humanity, the Italian Ministry of Tourism announced Friday.

The designation was announced by Tourism Minister Gianmarco Mazzi during a press meeting with Italian media at the contest venue, the Wiener Stadthalle in Vienna, Austria. The appointment links Da Vinci's participation in the international music competition with a broader institutional effort to promote Italian musical heritage on the global stage.

Mazzi emphasized the importance of strengthening institutional support for Italian music and facilitating the internationalization of Italian artists. He cited major musical events, particularly the Festival di Sanremo, as pillars of the national music system and highlighted their potential as economic and tourism assets.

The initiative positions classical Neapolitan song—a centuries-old musical tradition—as a candidate for recognition by UNESCO as intangible cultural heritage of humanity. The project integrates cultural preservation, national identity, and international promotion within a wider strategy to leverage Italian music as both a cultural and economic resource.

Da Vinci, who won the 2026 Sanremo Music Festival, performed "Per Sempre Sì" at the Eurovision final. His performance, accompanied by a wedding dress featuring the Italian tricolor and fireworks, drew applause from the Vienna audience. The artist has accumulated over 60 million streams across digital platforms.

In the contest voting, Italy placed sixth after the jury vote with 134 points, then climbed to fifth place overall with 281 points following the public vote. Bulgaria's Dara won the 2026 Eurovision Song Contest.

Related Articles